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We are currently negotiating with a range of media outlets for media coverage of The Big Red Run. We expect that there will be significant coverage and media interest in the event, given that John Williamson will be performing songs from his new album “Big Red” on top of Big Red Dune, and Pat Farmer who holds the record for running across the Simpson will be the event ambassador. Additional media coverage will be generated due to the event occurring during diabetes awareness week.
The high level of media coverage will ensure that the Big Red Run is an attractive event for sponsors to become involved with, not only for the brand exposure they will receive, but the goodwill that will be generated from involvement in such a charity event. Sponsors will also have the opportunity to use images captured at the event in their own future marketing campaigns.
Born to Run Foundation and our 5 Deserts Born to Run team can provide a range of attractive sponsorship packages, tailored for your requirements.
Sponsors for the inaugural Big Red Run will have first preference for ongoing sponsorship rights to future events as the Big Red Run will be an ongoing annual event.
Recent Australian Research conducted by Edelman through a broad survey of 1,000 typical consumers in the first quarter of 2012 indicates the following:
Recommending, Promoting and Switching Brands
What people like to support
For Born to Run sponsorship enquiries, in the first instance please direct your enquiry to:
Avviso Public Relations
2 MacDonald St Paddington
(02) 9368 7277