We are currently negotiating with a range of media outlets for media coverage of The Big Red Run. We expect that there will be significant coverage and media interest in the event, given that John Williamson will be performing songs from his new album “Big Red” on top of Big Red Dune, and Pat Farmer who holds the record for running across the Simpson will be the event ambassador. Additional media coverage will be generated due to the event occurring during diabetes awareness week.

The high level of media coverage will ensure that the Big Red Run is an attractive event for sponsors to become involved with, not only for the brand exposure they will receive, but the goodwill that will be generated from involvement in such a charity event. Sponsors will also have the opportunity to use images captured at the event in their own future marketing campaigns.

Born to Run Foundation and our 5 Deserts Born to Run team can provide a range of attractive sponsorship packages, tailored for your requirements.

Sponsors for the inaugural Big Red Run will have first preference for ongoing sponsorship rights to future events as the Big Red Run will be an ongoing annual event.

Some Statistics Sponsors Should Be Aware of

Recent Australian Research conducted by Edelman through a broad survey of 1,000 typical consumers in the first quarter of 2012 indicates the following:

Recommending, Promoting and Switching Brands

• 59% of Australians are more likely to recommend a brand that supports a good cause than one that doesn’t
• 52% of Australians said they would help a brand promote their products and services if there is a good cause behind them
• 58% of Australians would switch brands if a different brand of similar quality supported a good cause

What people like to support

• 74% of Australians cited improving the quality of and access to healthcare, and disease prevention and awareness as key issues. This is higher  than any other social cause.
• 85% of staff have higher levels of engagement to employers who strongly support a good cause, and are socially responsible.
• Young people of today are much more attuned to the need for business to support good causes, and since the GFC, statistics show that there has been a 26% rise in “purpose” as a purchase trigger for consumers

For Born to Run sponsorship enquiries, in the first instance please direct your enquiry to: 

Paul Fahy
Avviso Public Relations 
2 MacDonald St Paddington
(02) 9368 7277
paulf@avviso.com.au
www.avviso.com.au