Born to Run Foundation was established in February 2012, with the aim of raising funds to partner JDRF and researchers to identify the best and most promising research projects that are aimed at finding a cure for Type 1 Diabetes, .. thus our slogan which portrays confidence in ultimately finding a cure “a cure is out there, join the race to find it”
Our other primary aim is to develop and implement programs and support services to enable people with diabetes to better manage their diabetes and improve their lives through fitness and exercise. Thus our other slogan for this objective… “Fitness for Fighting Diabetes”.
We have a very clear strategy, business plan and vision about how we will achieve these aims.
We have kick started awareness and fundraising by undertaking the 5 Deserts challenge. The cost of this challenge is being funded from sources other than donations.
The Foundation intends to generate a reliable and growing funding base through a range of activities from unique running events, a branding and merchandising strategy, through to the development of a unique and cutting edge fundraising technology system. By pursuing this strategy we believe that it will put the Foundation in a strong position to ensure that any funds provided by donors can be directed to achieving the Foundations aims, without being reduced by excessive overhead costs.